How to improve your Internet Marketing

Small business internet marketing doesn't involve building web sites and concluding that people get interested. 

Folks may simply be interested if the site proprietors work on their websites on a consistent basis. Working regularly will lead directly to success. 

Some thoughts about Keywords

The basis of any successful website these days is the careful choice of keywords. You will never achieve success if your keywords attract millions of searchers, if you sell shoes there isn't any way you can go head to head with Zappos.com or any other big firms in that business. 


You have to look for an underused segment or "niche" within that overall heading of shoes, for instance "pink stilettos". These keywords called "long tail keywords" or "keyword phrases" will immediately get you further up the SERPs (Search Engine Result Pages) than by simply using the word "shoes". Google's Keyword tool is perfect for amateurs to find under-used phrases or long tail keywords. 

If a person types the word 'leather shoes', Google will give a list of words built round the particular main phrase. It then tells a person how often the phrase has been searched for a month. 

This is a good tool but there are several other tools that may efficiently find keywords. The keyword tool of Google will furnish words like 'red leather sneakers' or 'where to buy leather shoes' among other results. Going for mid range search words as an example six thousand or 3,000 / a month is advisable. 

Getting the no 1 spot in Google's result list is very hard. There are plenty of marketing experts that can simply guarantee this spot yet they know getting this position is quite tricky. 

Google looks for websites that are updated constantly and contain content that is relevant to the theme of the site. By incorporating your selected keyword into your well-written articles and submitting them every day or two will keep robots and visitors coming back. Keywords should be incorporated in the first and last paragraphs with a smattering in the body of the piece. If you incorporate Google Adwords on your website, those keywords will trigger appropriate advertisements. 

The use of Backlinks

Getting back links is more or less a pain. Most site proprietors outsource this job as fast as they can. The only possible way is to get into the practice of finding important DoFollow blogs and adding well-written, educational comments up to 10 of them daily. Google knows about link farms and penalizes for their use, don't have anything to do with them, they're a waste of money and will do not do any good. You can also use Alexa.com to find out how well you do with commenting on others blogs. The lower the ranking in Alexa the better.

Article marketing is a good way to get back-links as most article directory sites allow you to have at least one link out to your website, so again, you will have to be ready to submit useful and topical articles, either directly to an article marketing site, or to several via a "hub" that will distribute your articles to many sites for you. This does not cost a lot and could be a time-saving way of doing it. 

There are many other techniques involved in small company internet marketing. The discussed points are very vital if an individual wants to be successful. These points are the least expensive but significant and can be employed by individuals that are getting started. 

A good way to get started or when you want to improve your online marketing skills you can click here and sign up and you get a 7 Day Marketing Bootcamp and two special reports for free.

See you then

Bruno Buergi